Bringing livestreaming in-house把直播从外包接回团队
Building five livestreaming spaces, from equipment choices to connection tests, and helping bring people and products into daily operations.从设备选型到连接测试，先后搭建五个直播间，并参与把人员与商品准备接入日常运营。
MANCHESTER, UK英国 · 曼彻斯特YUCHEN LIU
Hello, I’m Yuchen.你好，我是 Yuchen。
Working in e-commerce.
Building useful things.在英国做电商运营，
也把想法
做成产品。
I work in TikTok Shop operations and team management at Living and Home in Manchester. I help build livestreaming operations, develop hosts and turn recurring tasks into useful tools. Outside work, I make guides for international students and have built a WeChat Mini Program and an ordering system now in use at a restaurant.我在曼彻斯特 Living and Home 从事 TikTok Shop 运营与团队管理，参与直播业务建设、主播培养和日常运营，也把反复出现的问题做成工具。工作之外，我制作留学生指南，开发了微信小程序，也做了一套已在餐厅使用的点单系统。
(01) MY WORK NOW现在的工作
Products, content
and the people behind them.商品、内容，
以及背后的人。
Living and Home · Manchester · Nov 2023–present2023 年 11 月至今
TikTok Shop Operations & Team ManagementTikTok Shop 运营与团队管理
I set up five livestreaming studios from scratch and work with the team across five TikTok Shop accounts selling furniture, homeware and flooring. I manage the day-to-day work of around 10 colleagues and coordinate more than 35 external hosts.我从零搭建了五个直播间，与团队参与五个 TikTok Shop 账号的运营，商品涵盖家具、家居用品和地板。我负责约十位同事的日常工作安排，协调 35 位以上外部主播。
I also regularly exchange ideas and learn from TikTok Shop and agency teams.我也经常与 TikTok 平台和 Agency 的工作人员沟通、交流经验，把学到的内容带回日常工作。
TEAM & STORE RESULTS团队与店铺成果
- 200+ h
- Weekly LIVE hours across accounts多账号每周直播合计时长
- 160k+
- Followers across accounts · main account 100k+多账号合计粉丝 · 主账号 10 万+
- £8M+
- 2025 store revenue, including LIVE & video2025 年店铺营收，包含直播与视频Also exceeded £8M by Aug 20262026 年截至 8 月也已超过 £8M
- Millions数百万
- Views each on several team videos团队多条视频的单条播放量
These are results the team and I achieved together.这些是我和团队一起取得的成绩。
Decisions behind the day-to-day日常工作里的判断
A few moments that explain how I work.几段经历，讲讲我具体怎样做事。
Read the story读这段故事
Why flooring worked well on LIVE为什么地板适合直播
Using questions about colour, thickness and quantities to judge which products suited a live demonstration.从颜色、厚度和用量等购买疑问出发，判断哪些商品值得放进直播间。
A Halloween LIVE for a newer account一次万圣节主题直播
Planning a Halloween LIVE for AceHome, coordinating samples, space and the team, seeking platform support and testing Group Buy.为 AceHome 策划万圣节主题专场，协调样品、场地与直播团队，并争取平台支持、测试 Group Buy。
Finding and developing hosts怎样找到并培养主播
Recruiting, training in English and scheduling international hosts in the UK, helping turn product knowledge into useful conversations.与海外主播协作，参与招聘、英文培训和排班，把对商品的理解带进真实对话。
Further reading延伸阅读When to stream less什么时候少播一点
(02) SELECTED PROJECTS精选项目
Problems I’ve worked on.我处理过的几个具体问题。
These projects started from real needs. In each, I worked out the rules first, built with AI coding tools and kept refining the result through use.这些项目都来自实际需求。我先把规则想清楚，再用 AI 编程工具实现，并根据使用反馈继续调整。
Internal · in use内部使用中
Live Roster Studio & Tracker直播排班与实播记录
Documenting rota rules, implementing and iterating with AI coding tools, and refining the workflow with staff and host feedback.梳理排班规则，使用 AI 编程工具完成实现与迭代，并根据同事和主播反馈调整流程。
30+ direct users · external hosts, my team, the HR team and other Sales teams · Aug 202630+ 人直接使用 · 外部主播、我所在团队、HR 及 Sales 其他团队 · 2026 年 8 月
AI scene illustration · illustrativeAI 场景插画 · 示意
Internal · in use内部使用中
Reporting across five TikTok Shop accounts五账号月报工作流
Standardising inputs and definitions, with human checks, to support reviews and next steps.统一输入与指标口径，保留人工核对，让月报支持复盘和下一步行动。
At least ⅔ less reporting and analysis time · ~15 colleagues报表与分析用时至少减少 ⅔ · 约 15 位同事使用
AI scene illustration · illustrativeAI 场景插画 · 示意
In use at a restaurant门店使用中
Bilingual restaurant ordering双语餐厅点单系统
Mapping guest and staff workflows, then using AI-assisted building, testing and iteration for a real restaurant.梳理顾客与员工流程，借助 AI 完成搭建、测试和迭代，跟进真实商户使用。
In use at a real restaurant已在真实门店投入使用
Real interface · screenshot真实界面 · 截图
CONTENT WORKFLOWS内容制作工作流
Building a repeatable video workflow把视频制作做成可重复的工作流
Using Claude-assisted editing to connect footage, scripts, voice and subtitles, alongside AIGC TikTok video workflows.用 Claude 辅助自动剪辑，把素材整理、脚本、配音和字幕接起来，也实践 AIGC TikTok 视频工作流。
(03) OUTSIDE WORK工作之外
Making things of my own.也做一些自己的东西。
I also built a WeChat Mini Program of my own, and turned what I learned from studying and living in the UK into guides for new students.我还开发了一个自己的微信小程序，也把在英国学习和生活的经验整理成给留学新生的指南。
Published · WeChat Mini Program已发布 · 微信小程序
冰箱有啥今儿吃啥冰箱有啥今儿吃啥
A WeChat Mini Program I independently developed with AI coding tools, for ingredient-based recipes, fridge inventory, meal plans and shopping lists.独立开发的微信小程序：按食材找菜，管理冰箱存货、备菜计划和采购清单。
5,000+ people have used it使用人数超过 5,000As of 11 November 2026截至 2026 年 11 月 11 日
Published · Douyin已发布 · 抖音
Guides for new international students.给留学新生的指南。
Creating 14 guides for new international students, from topic selection through production and publishing.面向留学新生制作 14 期指南，亲自完成选题、制作与发布。
14 guides · 330,000 total views14 期指南 · 累计 33 万播放As of 11 November 2026截至 2026 年 11 月 11 日
(04) ABOUT ME关于我
How I got here.一路走来的经历。
I studied language and education, then worked in cross-border logistics and finance support in the UK before moving into e-commerce operations. In each of these roles I have worked across Chinese and English, checking details with clients, warehouses, hosts and colleagues. I like to understand how the work actually happens before deciding what to change.我学习过语言与教育，在英国做过跨境物流和财务支持，现在从事电商运营。这些工作里，我常在中英文之间切换，和客户、仓库、主播、同事核对信息。面对问题，我习惯先弄清现场怎样运转、大家需要什么，再决定下一步。
Moving from education to e-commerce, I have kept learning about new fields and trying things in practice. As I learned AI tools, I used them for rotas, reports and video production, then built a Mini Program around an everyday idea. Outside work, I also make guides for international students, sharing what I have learned from life in the UK.从教育到电商，我一直在接触新的领域，也习惯边学边做。开始学习 AI 工具后，我把它们用到排班、月报和视频制作中，又把生活里的想法做成了自己的微信小程序。工作之外，我也制作留学生指南，分享在英国学习和生活中积累的信息。
Huaqiao University华侨大学
BA · Teaching Chinese to Speakers of Other Languages汉语国际教育 · 本科
University of Glasgow格拉斯哥大学
MSc Educational StudiesMSc Educational Studies
GreenRocks MailingGreenRocks Mailing
Cross-border E-commerce Logistics Specialist · warehouse coordination and shipment follow-upCross-border E-commerce Logistics Specialist · 海外仓协调与发货跟进
5 Stars Trading5 Stars Trading
Finance Assistant · invoicing, reconciliation and reporting supportFinance Assistant · 发票、对账与报表支持
Living and HomeLiving and Home
TikTok Shop operations and team managementTikTok Shop 运营与团队管理
(05) WHAT’S NEXT接下来
More to learn.
More to make.继续探索，
也继续做出来。
I’d like to keep working on problems that need business judgement, cross-cultural communication and teamwork, while turning everyday ideas into useful products and content. I’m happy to talk about operations, teams and the projects here.我希望继续参与需要业务判断、跨文化沟通和团队协作的工作，也继续把日常发现的问题做成有用的产品和内容。欢迎聊聊运营、团队，以及这里的作品。
Find me on LinkedIn在 LinkedIn 找到我 ↗